Home Selling Tips

When you make the decision to sell your home, the goal is to get the best price and the most favorable terms in a timeframe
that meets your needs. That's why many sellers choose to work with a full-service, licensed real estate professional, like myself. From effective pricing and marketing to making sure the closing process runs smoothly, I will provide expert representation and support every step of the way.

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Step 1: Avoid becoming emotional or sentimental about the sale

Once you decide to sell your house, it's time to step away from your emotions and release your connection to your home. This isn't the time to reminisce about the good times you had or the work you've invested, doing that will only make it harder to correctly price, price and market the home.

Step 2: Fix problems - or price accordingly

Homes with deferred maintenance and repair issues can take longer to sell and often sell for less than their market value. If the repair issue can't be addressed, work with me to price and market your home accordingly.

Step 3: Don't overprice your home (and/or refuse to negotiate)

It's essential that the market dictates the price, not neighbors, friends or your emotions. To determine the best price for your home, I'll research and prepare a market analysis that factors in the value of similar homes in the area and provide you with my recommendation.

Step 4: Use quality photos

The vast majority of prospective buyers search for homes online first. In order to make a good first impression you need high-quality photos of your home and surrounding grounds. You may also need to consider professional staging to position your home in the best possible light for prospective buyers.

Quick Bits

Reach out to me so we can discuss the process of selling your home
Together, we’ll create a selling timeline to work towards having your home ready for market
Make a list of home improvements and a plan on how to manage them
Get rid of items no longer needed, and clear the clutter

My Goals

Provide information about the current market and work with you to set a price accordingly
Provide exposure to more buyers and agents through extensive marketing outreach
Communicate clearly and consistently so you can make informed decisions throughout the entire sales process
Help you understand all the terms, processes, and paperwork involved
Serve as your advocate and negotiate the most favorable terms from pricing to closing
Provide you with a peace-of-mind that all details are being handled in a professional and efficient manner

Sell With Confidence

You need a partner who knows the selling process, marketing, and negotiations. But more importantly, you need a trusted advisor who understands what's important to you and how to get you there. This is about you and having your best interests in mind and the expertise to accomplish your goals.

I personally provide a complimentary staging and home preparation consultation. I’ll advise you on needed repairs, ways to make your home more saleable and how to create a warm welcome for potential buyers. And I'll give you access to my resources (and prices) for everything from carpet and flooring to tiles and appliances, to make your home sale ready.

WHAT MY CLIENTS SAY

Laurie works hard. She never stops until the sale is final! She knows what she is doing, and she always puts her clients and their wishes first. I was impressed by her follow up and her attention to details during our sale. She went above and beyond to get our sale. She is also extremely knowledgeable about buying and selling. She has impeccable character. Laurie simply takes charge and guides you throug...

— Carolyn C.

WHAT MY CLIENTS SAY

Laurie was a fantastic wealth of confidence and information. This was my first home, and what a time to choose to search. With a competitive market, a lower budget, and a strikingly lower home inventory, I was confident my search was an exercise in futility. Through it all, Laurie was constantly a wealth of optimism and market insights. I felt confident that even if we couldn't find a home immediately, s...

— Lauchlan R.

WHAT MY CLIENTS SAY

Laurie is a fantastic realtor! It took 1.5 years to move my mom into assisted living and sell her home of over 40 years - which had fallen into disrepair. Laurie came on board and stayed with me every step of the way. She was sensitive to complex and emotional family issues as we made decisions by committee. She connected me with reliable subcontractors ready and willing to do the various pieces of the p...

— Kate G.

WHAT MY CLIENTS SAY

I've bought and sold many properties over the years in many different states. As such, I've worked with many different real estate agents. Laurie has by far and away been the best agent! Have worked with, period! She was a pleasure to work with when I purchased the home for my daughter and handled every aspect of the transaction with proactive competency and a personal touch that made us feel like family...

— Robert D.

WHAT MY CLIENTS SAY

Any fears that we had going into this process were quickly zapped away by Laurie's personal approach to the process. That's what happens when you have someone that cares about you and not just a paycheck. I would consider Laurie a friend, we have the utmost respect for her, and she's just a really cool person. She's a true professional through and through, and she's never wavering. I will recommend her t...

— Joel C.

WHAT MY CLIENTS SAY

My family and I are so grateful for Laurie and her vast real estate knowledge. Her kindness and compassion helped the entire family choose the right buyer for our dads home. Her reports were detailed and easy to understand. She was very responsive and connected us with her great network of professionals who help throughout the moving process. Laurie was a dream to work with. Our family gives Laurie 5 stars.

— Megan W.

WHAT MY CLIENTS SAY

Laurie is the very best realtor we have ever worked with. She helped us define what we were looking for price-wise and what neighborhood would be the best fit for us. Then, she worked relentlessly to get us what we wanted in a very tight market. She was on top of every detail from our financing, the offer process, our inspections, and closing. In a process that is often fraught with emotions, Laurie was ...

— Ann G.

WHAT MY CLIENTS SAY

We feel very fortunate to have had Laurie represent us in the sale of our town home. She was a fountain of ideas for an effective sales strategy that we needed. She understood our particular requirements for the sale of our home. She provided lots of positive energy to guide us through our moments of doubt during the quiet Christmas holidays when no one was looking for a new home. Laurie's interior desig...

— Scott & Carol B.

WHAT MY CLIENTS SAY

Under very difficult conditions, during Covid-19, Lori helped us find and buy a 1031 tax exchange property in Portland, OR. Due to the situation, and under time constraints, we had to purchase the property site unseen. To say that Laurie did a terrific job on this project is an understatement. She took us through the house virtually (more than once), lined up all the people needed to do the inspections, ...

— Neil R.

WHAT MY CLIENTS SAY

I've worked with a handful of different Realtors, and I can honestly say that Laurie is the only one that I will go back to! It didn't matter what off the wall idea I had, she was always right there with me. Not only that, but she kept a smile on her face, and made our days driving around feel fun and exciting. From fixers, to land, to tiny houses, to condos. Laurie was always supportive, and kept my wan...